. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

See full profile details

Following

Craig Jackson

Senior Designer, Preview Design

United Kingdom

Connect

View profile
JCDecaux

United Kingdom

Follow

View profile
Rob Cursons

Head of Marketing, n-fuze

United Kingdom

Connect

View profile
Zohair Salama

Photographer, freelance

Egypt

Connect

View profile
Sara Martin

Filmmaker & Graphic Designer

United Kingdom

Connect

View profile
Advertising Week

United States

Follow

View profile
Marco Riccardo

Graphic Designer, Select GB

United Kingdom

Connect

View profile
Alessandro Zucconi

Freelance Graphic Designer, Graphalex

United Kingdom

Connect

View profile
Michael Cicirko

Digital Content Producer, BehMeh Media

United Kingdom

Connect

View profile
Courtnie Tomlin

internship, Peace One Day

United Kingdom

Connect

View profile
3

Grey London

United Kingdom

Follow

View profile
Vasilisa #waxchick

Director, Freelance

United Kingdom

Connect

View profile
Ars Thanea

Poland

Follow

View profile
Andy Johnston

BDM, PRG

United Kingdom

Connect

View profile
Chris Jelley

Photographer

United Kingdom

Connect

View profile
Paula Harris

Artist/ Illustrator, Freelance

United Kingdom

Connect

View profile
James Walker

Founder, JWALK

United Kingdom

Connect

View profile
Celine Bonner

Studio Manager

United Kingdom

Connect

View profile
Nerea Castro

Experiential Creative Director

United Kingdom

Connect

View profile
Jasmin Issaka

Freelance Graphic Designer and illustrator

United Kingdom

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.