. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Michel Collet

Art Director

France

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Mathew Reid

Creative Artworker

United Kingdom

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Krzysztof Zyrek

Graphic Designer

United Kingdom

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David Stannard

Furniture Designer

United Kingdom

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Kim Hawksworth

Graphic Designer

United Kingdom

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Phil Gallant

Furniture Designer

United Kingdom

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Mira

Creative Director

United Kingdom

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Saher

Art Director/Designer, Freelance

United Kingdom

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Aramco Overseas Company UK Ltd

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Leanne

Designer, Selective Marketplace

United Kingdom

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Sergio

archviz 3d visualiser

United Kingdom

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European Directories

United Kingdom

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Kamaldeep Chana

Graphic Designer, Holland and Barrett

United Kingdom

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Urban Outfitters

United Kingdom

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Baber Smith

United Kingdom

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Blanca Camacho

Brand Consultant

United Kingdom

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Giles Peyton-Nicoll

Creative Director

United Kingdom

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Harry Fowler

Graphic Designer, GLW Media

United Kingdom

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Hub Productions

United Kingdom

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Andy

Freelance Senior Creative Artworker, Self Employed

United Kingdom

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