. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

Royle Productions

United Kingdom

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Marcel Leal

Creative Director, Posterscope Brasil

Brazil

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Damien Boudot

Motion Graphics Designer

United Kingdom

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Karina Laymen

Illustrator

United Kingdom

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Hannah Colligan

Photographer

United Kingdom

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Oliver Chang

Illustrator, Maxx Marketing

United Kingdom

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Katerina

Director / Senior Creative Producer, WHISPERERS' CONSULTANTS LIMITED

United Kingdom

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James Robinson

Designer

United Kingdom

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Liam Anslow

Freelance Illustrator, Liam Anslow Illustration

United Kingdom

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Courtney Hood

Video Producer/Editor, Freelance

United States

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Selma Pimentel

Illustrator, Freelancer

Belgium

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Daniel Miranda

Art & Development Direction, RAIDHO

Mexico

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Selina Akram

Creative Lead, PA Consulting

United Kingdom

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Blackdog Agency

United Kingdom

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Mar García

Graphic Designer

United Kingdom

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Chiara Fulgoni

Events Photographer, UnitedKpop

United Kingdom

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Damy Bozhinova

Animation Producer

United Kingdom

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Alexandre DO

Director, Overdrive Pictures

United Kingdom

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Sardor Umarbek

Creative Director, Following The Sun Ltd

United Kingdom

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AMOS SHIRREFF

Creative Artworker

United Kingdom

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