. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

See full profile details

Following

Standard Chartered Bank

United Kingdom

Follow

View profile
Marta Bosello

Digital Senior Project Manager, Cheil

United Kingdom

Connect

View profile
Zuzanna Kurtys

Retoucher, free lance

United Kingdom

Connect

View profile
Nicola Van Rensburg

Digital Retoucher, Rankin Photography

United Kingdom

Connect

View profile
Claudio Graciolli

Digital Designer, Forward3D

United Kingdom

Connect

View profile
Gemma Phillips

Web designer/developer, Rivendell Europe

United Kingdom

Connect

View profile
Third Eye Media

United Kingdom

Follow

View profile
GTB US

United States

Follow

View profile
RetroLab

United Kingdom

Follow

View profile
Dan

Creative Director, Covert Firmament

United Kingdom

Connect

View profile
Sunkanmi Akinboye

Creative Director, Linebug Studios

Nigeria

Connect

View profile
Carlos Oliva Docando

Graphic Designer, Mustard

United Kingdom

Connect

View profile
Lucy Sutton

Creative Designer, UNILAD

United Kingdom

Connect

View profile
Meet The Artist

South Africa

Follow

View profile
Victoria Chikovani

Designer, Dazzlingsilk

United Kingdom

Connect

View profile
Sara Cabello

Graphic Designer, Freelancer London

United Kingdom

Connect

View profile
Christian Schubert

Graphic Designer, Freelance

United Kingdom

Connect

View profile
Spiros Politis

Photographer, Spiros Politis Photography

United Kingdom

Connect

View profile
Tim Bleakley

CEO, Ocean Outdoor

United Kingdom

Connect

View profile
Wezley Stephens

Art Editor, Available for work

United Kingdom

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.