. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Alan Kirwan

Senior Designer

United Kingdom

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Neville Raven

Graphic Designer, Freelance

United Kingdom

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Vaughan Walton

Graphic Designer

United Kingdom

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Laura BC

Luxury Fashion Stylist, Harvey Nichols

United Kingdom

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Maurizio Maletti

Creative Designer, Freelance

Italy

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Petra Bartosova

Motion Graphics Designer

United Kingdom

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Violeta Baranauskaite

Freelance Designer

United Kingdom

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Nuria Gonzalez Diaz

Graphic Designer and Illustrator, Freelance

United Kingdom

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Irene Van Ophoven

concept - design - styling, Studio Irene van Ophoven

Netherlands

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Ahmet Kabakbas

Founder & Art Director, 21 Volts Creative

Turkey

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Narcis Catrinescu

UI/UX Designer, freelancer

Romania

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Martin Draax

graphic designer / art director / illustrator /, draax

Netherlands

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The LEGO Group

Denmark

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Sanjay Lad

Senior Graphic designer, Royal College of Radiologists

United Kingdom

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David

Filmmaker | Director, Freelance

Spain

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Josh Grant

frelance illustrator, jlg illustrations

United Kingdom

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Tania Gomes

Graphic Designer

United Kingdom

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Kostas Kyrsanidis

3D Modeler -Visualizer, Minifie Architects

United Kingdom

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Pancho González

Co-Founder & Chief Creative Officer, Inbrax Chile

Chile

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Andrea Lopez sahun

Art Gallery curator, imagination art gallery

United Kingdom

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