. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Electric Word Plc

United Kingdom

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OmnicomMediaGroup UK

United Kingdom

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Roberta La Torre

Senior UX and Graphic Designer, Mundio mobile

United Kingdom

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VASARE NAR

Creative Artworker

United Kingdom

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Kieran Walton

Event Production Manager, www.designtodelight.co.uk

United Kingdom

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Hands Down™

United Kingdom

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Nunziella Salluce

Digital Designer, Caspian media

United Kingdom

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Anaïs Jeanine

Freelance Designer, anaïs jeanine design

United States

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Stephen Finch

Illustrator / Graphic Designer

United Kingdom

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Txiki Guillén

Senior Graphic Designer, Williams Lea @ HSBC Assert Management Marketing Team

United Kingdom

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Lizzy-Doss-Design

United States

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Daniel Guy

Tattoo artist / illustrator / graphic designer

United Kingdom

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Sam Calvert

3D Visualisation, Animation and Design, Design Difference

United Kingdom

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Bibendum Wine Limited

United Kingdom

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Judit Halász

Designer

France

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Denise De Souza

Graphic Designer, Robert Dyas

United Kingdom

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Ana Nascimento

Designer, Freelancer

Portugal

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Alexandros Korfiatis

Senior Retoucher, Attica Publications

Greece

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Smart Party

United Kingdom

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The Artworks

United Kingdom

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