. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Hannah Tallantyre

Graduate

United Kingdom

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Alina Fomenko

Photographer&Retoucher

Luxembourg

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Caterina Bianchini

Creative Director + Designer, Caterina Bianchini Design

United Kingdom

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Warner Brothers De Lane Lea

United Kingdom

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Samuel

Graphic Designer

United Kingdom

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Tamara Kahn

Art Director

United Kingdom

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Alex

Animation Director, Make-Believe.fr

France

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Dan

Copywriter/editor, Freelance

United Kingdom

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Janusz Slyk

Graphic Designer, Motion Designer, Photographer, freelance

Poland

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ALOK KABRA

Art Director

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Nik

Illustrator / Designer, freelance

United Kingdom

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Paul James

Graphic Designer

United Kingdom

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Sophia

3D Interior Designer, Interior Designer, Studio Koso

United Kingdom

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Patrick

Creative

United Kingdom

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Sarah Prentice

Graphic Designer

United Kingdom

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Richard Chambers

Senior Motion Graphics Designer

United Kingdom

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Lee Coventry

Art Director

United Kingdom

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Simon Blake

Graphic Designer

United Kingdom

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Fay Harpham

Graphic Designer

United Kingdom

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Heili

creative

Estonia

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