. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Asia Joanna Simpson

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United Kingdom

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Karin Skold

Illustrator

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Creative Team

United Kingdom

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Animator

United Kingdom

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Tag

United Kingdom

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Tim Sturdy

Digital artist and Illustrator

United Kingdom

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Flight Centre

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Teo

UX/UI Visual Designer, Monitise Group

United Kingdom

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Grzegorz

Senior 3D Visualization Artist, Freelancer

Poland

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David

Motion Graphics Designer, Freelance

United Kingdom

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Graphic Designer

United Kingdom

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Freelance Conceptual Copywriter

United Kingdom

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Kolab Digital

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David

print designer and artworker, Self-Employed

United Kingdom

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Lis Lomas

Broadcast Art Director

United Kingdom

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Hwamok Park

Graphic Designer

United States

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Martin Miller

Owner/ Director, IONI Design Ltd

United Kingdom

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Mark Holihan

Art Director

United Kingdom

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Cormac McGloin

UI/UX Designer, Freelance

Netherlands

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