. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Brian Loughlin

Graphic Designer, Freelancer

Argentina

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IRALDY TERRONES

Freelance Graphic Designer, Freelancer

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Kaitlyn Chasarik

Graphic Designer, Colorado State University

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Andrew Armitt

Graphic designer/artworker, arm creative media

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Freelance Graphic Designer

United Kingdom

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Suburb

United Kingdom

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Dtail Studio

Bulgaria

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Lisa Pritchard

Founder, LPA

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Lydia Hughes

Editor-in-chief, nudemole magazine

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Amy Maw

Marketing Manager, jones knowles ritchie

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Nisant Vibhani

Photographer, Photo in Mind

United Kingdom

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Atlas Softweb

India

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Leru Billoch

Creative Specialist, Interlace Digital

Argentina

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Alex Hobin

Graphic Design, Freelancer

United Kingdom

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Luke Britton

Photographer, Luke Britton Photography

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Adrijana Anić Rajačić

Graphic designer/Retoucher, Diadema d.o.o.

Croatia (Hrvatska)

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Mike Leach

Team Leader, Wolseley UK

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Maksimilian Kallhed

Strategy Consultant, ex. The Pop Up Agency, Freelance

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Arch Creative

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