. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

See full profile details

Following

Lewis Moorhead

Digital Designer, FlewDesigns

United Kingdom

Connect

View profile
Paulina Paterek

United Kingdom

Connect

View profile
Denise Van Leeuwen

Art Director, Illustrator

Netherlands

Connect

View profile
P15

Georgia

Follow

View profile
Shannon Chan

Creative Designer, Mega Ultimate Sdn Bhd

United Kingdom

Connect

View profile
Hector Gomez

Illustrator, Studio Hector

Brazil

Connect

View profile
Mustard Seed Relationship Marketing CC

South Africa

Follow

View profile
Lindiwe Stenberg

Marketing Manager, PayPal

United States

Connect

View profile
Say What Studio

France

Follow

View profile
Issa Abdulrahman

Publishing Creative Director, eighty media

Kenya

Connect

View profile
Andrew Smith

Graphic Designer, Andrew Smith Creative

United Kingdom

Connect

View profile
Malane Newman

Cartoonist & Illustrator, Freelance

United States

Connect

View profile
Juice

Poland

Follow

View profile
David Adamson

Senior Copywriter/Creative Director, Wunderman Thompson

United Kingdom

Connect

View profile
Paul Gawman

CGI Artist, Animator & Creative Retoucher

Australia

Connect

View profile
Eleanor Elliott-Rathbone

Graphic Designer

United Kingdom

Connect

View profile
Benjamin Harrison

Senior Graphic Designer, Ben Harrison Design

United Kingdom

Connect

View profile
Jyrki Poutanen

Chief Creative Officer, TBWA\Helsinki

Finland

Connect

View profile
Gazelli Design

United Kingdom

Follow

View profile
Michael DeJesus

Creative Director | Professor, Miami Ad School

United States

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.