. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Jason John

Designer, Freelance

United Kingdom

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Piotr Gajewski

Visual Designer

Poland

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Rochelle Williams

Graphic Designer

United Kingdom

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Lila Rodriguez

Textile Designer, Freelance

Argentina

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Kostadin Petrov

Bulgaria

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Cristian Calin

3D Artist, Promocreative

Netherlands

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Harry

Artworker, Mail Newspapers

United Kingdom

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Iñaki Serna

Senior product designer, SCRM LIDL

United Kingdom

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Munk Studios ltd

United Kingdom

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Alexandra Bango

Art director

Hungary

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Sadie Graham

Freelance Graphic Designer, whatboxcreative.co.uk

United Kingdom

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Julia Castillo

Information and Industrial Desginer

United Kingdom

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Appinventiv

United States

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Nicholas Del Conte

Digital Creative Director, DW Agency

United Kingdom

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Stanimir Kolev

PM / Creative Designer, MAVUK

United Kingdom

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Elle Double Yew

Graphic Designer

United Kingdom

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Nathan

Managing Director / Designer, ODELLIN B.V

Netherlands

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Adam Godsall

Designer, Depixion

United Kingdom

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Aztro

Chile

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Isobel Lindsay

Web content Officer, The Bar Council

United Kingdom

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