. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Stefano Malerba

Motion Graphics Designer, Freelance

Italy

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GREY ANTS

Vietnam

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Rachel Stephanie

Sales and Production Manager, East End Prints

United Kingdom

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Eva AZOULAY

Graphic Designer

United Kingdom

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Sophie Summers

freelance copywriter & editor, MATCHESFASHION.COM

United Kingdom

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Big Ideas 3d Printing

South Africa

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Dot Studio

United Kingdom

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Synthesis Design

Italy

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American Express

United Kingdom

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Elliot Powell

Graphic Arts & Design Graduate, Leeds Beckett University

United Kingdom

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Matthew Bumford

Senior Copywriter, TBWA\ANG

United Kingdom

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Jakub Horna

Senior UI dessigner, Zima

Poland

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Nofil Panjwani

Fashion Product Developer, Style Icon2

Pakistan

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Petr Pechman

Photographer, Petr Pechman Photography

Czech Republic

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Tina Li

Animator, storyboard artist, Freelance

New Zealand

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RUSSELL WALKER

Illustrator/Graphic Designer, FREELANCE

United Kingdom

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Karl Smyth

Creative Director

Portugal

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Stitches and Glue ltd

United Kingdom

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Fernando Sobron and TWIMO

United Kingdom

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Hakan Pars Polat

Digital Creative Director, ArtNPars

United Kingdom

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