. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Emma Garlick

Creative Designer & Photographer

United Kingdom

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Molly Rushton

Visual Communication Graduate

United Kingdom

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GameYan Studio

India

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Gary Willis

Senior Creative/CD, freelance

United Kingdom

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Clayton Richards

Freelance Graphic Designer, Release! Graphics

United Kingdom

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Dave Chapman

Senior Motion Designer, OLIVER

United Kingdom

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Virgin Experience Days

United Kingdom

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Hamish Newall Watson

3D Designer / Visualiser, Paul Smith

United Kingdom

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Mirza Irfan Baig

Senior UI/UX Designer, Focus

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Sædís Steinsdóttir

Producer, Truenorth

Iceland

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Bui Baldvinsson

Producer//Director, Hero Production

Iceland

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Jasmine Exavier Webster

UX/UI Designer

Italy

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Daniel Miller

Senior Graphic Designer, WNM

United Kingdom

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Andre Sandiford

Branding & Marketing, lads1.co.uk

United Kingdom

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New Waves

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Clemenger BBDO

Australia

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Tom Wilkinson

Junior Creative

United Kingdom

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Andreas

CG Generalist, Pearl DME

United Kingdom

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Cassie Gregory

Freelance Designer, Cassie Gregory

United Kingdom

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Graphic Designer, Hemsley Fraser

United Kingdom

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