. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Matt

Freelance, Freelance

United Kingdom

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Paul Miller

Illustrator & Animator, Rory Studio

United Kingdom

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Chris

Creative, Create Inc

United Kingdom

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Élise Gilbert

Designer

United Kingdom

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Kimmo

Freelance AD, Salvador Creative Engine

Sweden

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The Editpool

United Kingdom

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Inspiral Design

United Kingdom

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Overthrow Digital

United Kingdom

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Julian Salaun

Broadcast Art Director

United Kingdom

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Tim

Animator

United Kingdom

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ACW London

United Kingdom

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Ed Davis

Freelance Creative

United Kingdom

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Tamzon Davies

Textile/ Print Designer

United Kingdom

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Dorin Rufer

Freelance Graphic Designer

United States

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BrimstoneDesign

South Africa

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Adele Firth

Graphic Designer - Freelancing

United Kingdom

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Linda Toigo

paper artist/designer

United Kingdom

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Kiril Arshinkov

Digital Designer

Bulgaria

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Tim Wilkinson

Fiction Writer, Self-Employed

United States

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Amy

Copywriter / Content Developer / Proofreader / Editor

United Kingdom

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