. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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CH Video & Photography Inc.

Canada

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Guillaume Chedeville

Graphic Designer

United Kingdom

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Tom Gray

Photographer - Retoucher

New Zealand

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Darren

Compositor, 3D Generalist and Animator, Freelance

United Kingdom

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Joe Windsor-Williams

Director, JWW Media

United Kingdom

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Rob Luckins

Freelance Photographer

United Kingdom

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Daryl

Creative Artworker, Mulberry Creative

United Kingdom

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Sanj Sahota

Senior Creative, Guerrilla

United Kingdom

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Gilda

Freelancer Creative Artworker

United Kingdom

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Sunny Bhogal

Digital Designer

United Kingdom

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Daniel Pereira

Retoucher

United Kingdom

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Bobby

Freelance Designer, Cashman Design

France

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Ana Vadillo

Interactive Designer

United Kingdom

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Mark

Creative Artworker, CampaignWORKS

United Kingdom

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Mark

Senior Designer

United Kingdom

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Harlan Loganathan

2D Animator

United Kingdom

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Sophie Barton

Illustrator

United Kingdom

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Lucy

Senior Service Designer, Globefox

United Kingdom

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Ev Sekkides

Creative

United Kingdom

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Fan

Senior UI / Digital Art Director, Self employed

United Kingdom

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