. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Noor

In House Multimedia Designer, Prospects Services

United Kingdom

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Lonneke de

Creative and Branding Lead, Long Tall Sally

United Kingdom

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James

Creative Practitioner - exhibition display and production design, Symian Creative

United Kingdom

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Brian e Ebden

Strategic Director & Brand Consultant

Nigeria

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Uros Strel Lencic

Assistant Director

United Kingdom

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Paul

Interactive Art Director / Designer, Lyons Creative

United Kingdom

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Jacob

Marketing Manager

United Kingdom

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Toni & Guy

United Kingdom

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White Space TV

United Kingdom

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PIXILEON

Belgium

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Evolution Dome Ltd

United Kingdom

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Hugh C

Co- Founder/Creative, compareyournight.com

United Kingdom

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Studionv

India

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Jessica Allan

Designer/Illustrator

United Kingdom

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Charly Tudor

Graphic Designer

United Kingdom

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John Reardon

Senior Editor & Motion Graphics Artist, The Hardy Boys

South Africa

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Justin Kent

freelance, audioUprising

United Kingdom

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Amusinggroup

Hong Kong

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Aidan Taub

Film Editor, Freelance

United Kingdom

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The White Company

United Kingdom

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