. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Anna Ekström

Student, RCA

United Kingdom

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The Work Inc

United States

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Mike Rock

Senior Brand Designer, MikeRock

United Arab Emirates

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Stewart Dodd

Founder + Managing Director, Satellite Architects

United Kingdom

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Blacksalmon

Malta

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Milos Todorovic

Industrial designer/3D Visualizer, Freelance

Serbia (Republic of)

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Rahabi Khan

President, MU Sports CLUB

Bangladesh

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Garrick Hamm

Creative Partner, Williams Murray Hamm

United Kingdom

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Lidia Prieto

Motion Graphics Designer, - Freelance

United Kingdom

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inkubus

United Kingdom

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Craig Hine

Senior Creative Designer / Graphic Designer, Impressions Media

United Kingdom

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Daniella Brown

Account Manager, Epsilon UK

United Kingdom

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Rodolfo Monteiro

Associate Creative Director - CW, Publicis Brasil

Brazil

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AM+A Marketing & Media Relations

United Kingdom

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Marvyn Wilson

Trainee Copywriter, FitFlop Ltd

United Kingdom

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The Union of Brunel Students

United Kingdom

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Diogo Tavares

2D Character Animator and Motion Graphics Designer, Social-Lab. Ogilvy

Netherlands

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Fernando Plata

Creative Director, Grey

Colombia

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Daniel Flay

Media Account Executive, The Fashion Digital

United Kingdom

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Jo De Fina

Managing Director/Executive Producer, The OTTO Empire

Australia

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