. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Jade Smith

Co-Founder & Lead Designer, May Smith Media

United Kingdom

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Scott Kimble Photography

United Kingdom

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Michael Horton

Freelance creative content manager, Hatch'd

United Kingdom

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Mélanie Alpach

Illustrator, Freelance

France

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Simon Allman

Creative Director, Absolute

United Kingdom

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Manuska Flowers- formerly Inner Vision Wonders Illustration

Italy

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Marta Scharle

Visual Art Director, Freelancer

Hungary

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Milena Mosca

Photographer

United Kingdom

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Bluetube

United States

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Mario Corrado

Filmmaker / Videographer / Video Journalist, Korova Films

Italy

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Robson Dalazen

Video Editor, Callaloo

Portugal

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Jordan Amer

Designer, Freelance

United Kingdom

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Emily Palmieri

Writer

United States

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Gareth Roberts

Freelance Motion Graphics Designer

United Kingdom

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Marcus Vinicius

Head of Whatever, OneWG Multicomunicação

Brazil

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Mircea Campan

3D / Interior Designer, CIDM Design

Romania

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MTArt Agency

United Kingdom

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Jim

Head of Marketing and Communications, DreamHub Limited

United Kingdom

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Mark

Graphic Designer

United Kingdom

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Dominic Palmer

Graphic designer, Force Four Creative

United Kingdom

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