. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

Thrive

United Kingdom

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Houstonbasketball Coaching

houstonbasketballcoaching

United States

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Louise Gardner

Illustrator

United Kingdom

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Lisa Jane Martin

Lead Designer, Globalgig

United Kingdom

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Ellinor Siljeström

Junior Designer

United Kingdom

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Esther O'Toole

Writer for VR/Theatre/Digital Content/Voice over, Quint-Creative (Co-Founder)

Netherlands

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Anna Dziubińska

Photographer, Freelance

United Kingdom

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Carol Sant'anna

Graphic and Web Designer, Boston Graphics

United Kingdom

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aasia productions

Singapore

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Dan Dowker

Artworker & Motion Graphics, Live & Breathe

United Kingdom

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Peter Schmidt Group

Germany

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Eloah (Julie Rodriguez)

Creative Multimedia producer, Eloah Production

United Kingdom

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Carolina Peres

Graphic Designer, Freelancer

United Kingdom

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Alex Gardner

Agent, The Artworks

United Kingdom

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Sergio Gordilho

Co-president and CCO, Africa

Brazil

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Chloe Adams

Senior Creative Copywriter

United Kingdom

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Greg Woodward

Director/Photographer, Greg Woodward Photo

United Kingdom

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Arie Bruinsma

Photographer, AriebruinsmA

Netherlands

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Despark

United Kingdom

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Mohammad Sabeeullah

Marketing Manager, Alba Group of Dental Practices

United Kingdom

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