. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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United Kingdom

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Alex Southcombe

Creative Retoucher, Alex Southcombe Ltd

United Kingdom

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Graphic Designer, andersbakken.com

Switzerland

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NRG Digital

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Kimmy Lee

United Kingdom

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Split The Sun

United Kingdom

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Karen Tsang

Designer

United Kingdom

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Baibin Downey-Orr

Creative Designer, Freelance

United Kingdom

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Olivia West

Freelance Creative, INCA Productions

United Kingdom

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Adrian Lee

Assistant Producer, Silver Ant Sdn Bhd

Malaysia

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Hitendra Singh

3D Artist, white owl works

India

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Xavier Fiddes

Photographer

United Kingdom

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Kim Band

Art Director

United Kingdom

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Giles Angel

Digital Artworker

United Kingdom

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Nanoko Yonemaru

Illustrator

United States

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Ian Richardson

Senior Product Designer, Domestic & General

United Kingdom

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Jack

Freelance 3D Artist & Creative Director, Little Houdini Ltd

United Kingdom

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Beata Kowalczuk

Graphic Designer, Freelance

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Lilit Mkrtchyan

Designer/Illustrator, Freelance

Armenia

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Vivienne Westwood Ltd.

United Kingdom

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