. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

See full profile details

Following

Iain

Creative/Copywriter, Freelance

United Kingdom

Connect

View profile
Zhao

Digital Painter

China

Connect

View profile
Big Group

United Kingdom

Follow

View profile
2

Brandpie

United Kingdom

Follow

View profile
Amanda

Graphic Designer, Chestertons

United Kingdom

Connect

View profile
University of the Arts London

United Kingdom

Follow

View profile
Mark Bonner

marketing executive

United Kingdom

Connect

View profile
Rob Yeo

Owner, Rob Yeo Design

United Kingdom

Connect

View profile
John Henry Pew

Head of Creative, IPOS Design

United Kingdom

Connect

View profile
Joanna Juszczak

Interior designer, exhibition designer, Urban River

Poland

Connect

View profile
House of Fraser

United Kingdom

Follow

View profile
Charlene Jones

Freelancer, C.J. Design

United Kingdom

Connect

View profile
Krzysztof Kryg

Creative Arts Practitioner, Progr∂ss Records - Creative Arts Company

United Kingdom

Connect

View profile
Kristina Vidanec

VISUAL ARTIST AND CREATIVE WRITER

Croatia (Hrvatska)

Connect

View profile
David Green

Creative Director/Brand Creative, Contracting direct

United Kingdom

Connect

View profile
Ricardo Cluet

Graphic Designer, Complete Welding Services

United Kingdom

Connect

View profile
Gazelli Skincare

United Kingdom

Follow

View profile
NBCUniversal International

United Kingdom

Follow

View profile
Gauge Branding

United States

Follow

View profile
Jagex Games Studio

United Kingdom

Follow

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.