. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Adrie

Digital Editor, Copywriter & Content Strategist, Barton Cartwright Communications

United Kingdom

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Harjas Kalsi

Illustrator

United Kingdom

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Bernard

Character Designer

United Kingdom

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Michael

Manager, Mail Boxes Etc Harrow

United Kingdom

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John Ayers

Art Director

United States

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Zoe Glazebrook

Digital Designer

United Kingdom

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Christopher

Creative Designer, UnbornInk

United Kingdom

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Graham

Studio Manager, Twentyfourseven Design and Print

United Kingdom

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Rosemary Fugeman

Freelance Designer, Rosemary Joy Design

United Kingdom

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Luke Hinsull

Freelance Creative Photographer & Direction, Self-Employed

United Kingdom

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Leon Dixon

Fashion Graphic Designer

United Kingdom

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Stefano Chies

Creative Designer

United Kingdom

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Oli

Character Designer

United Kingdom

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Ministry of Sound

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Barbara Kibira

2D Animator

United Kingdom

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Victor Lima

United Kingdom

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Holly Simons

Freelance Graphic & Motion Designer, Holly Simons Design

United Kingdom

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Plunge Creations Ltd

United Kingdom

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Slawka

Freelance Creative Retoucher and Illustrator, SlawkaGladka.com

United Kingdom

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Stephanie Taylor

Freelance graphic designer, Snowball Media

United Kingdom

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