. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Offscript

Ireland

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Filip Bonder

Cinematographer, Bonder-Skweres

Poland

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Phill Davis

Design Team Lead, Ocado

United Kingdom

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Crystal Yau

Senior UI/Digital Designer, Myself

Australia

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Mastercard

United States

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Emile Warnes

Concept Artist

United Kingdom

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_Untitled

United Kingdom

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Ravi

Graphic Designer

United Kingdom

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Jason

Senior Brand & Packaging designer, Worlds Apart Ltd

United Kingdom

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Stu

Graphic Designer

United Kingdom

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Morenike Ojeleke

Visualiser - 3D

United Kingdom

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Maritsa Kissamitaki

Graphic Designer

United Kingdom

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Serena Atkins

Graphic Designer

United Kingdom

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Harriett Lowinger

Creative

United Kingdom

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Tracy Brown

Interface (UI) Designer

United Kingdom

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Helen and

Creative Team

United Kingdom

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Lucy Marie

Graphic Designer

United Kingdom

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William Jackson

Creative and Digital Campaign Manager, BeefJack

United Kingdom

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Carmen

Freelance Retoucher, Self-Employed

United Kingdom

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Steven Eltringham

Industrial Designer

United Kingdom

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