. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Midcoast Studio

United States

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Gus Crawford Collins

Co-Founder - Composer | Producer, Dream A Lot

United Kingdom

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George Wait

Creative, Freelance

United Kingdom

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Carl Goodman

Creative Director, 201010 Ltd

United Kingdom

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David Law

Founder

United Kingdom

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Driekie Van Biljon

Graphic Designer

South Africa

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Jonson D'Angelo

Producer/Director, Freelancer

United Kingdom

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Youva Bouzidi

Senior Product Manager, homeserve

France

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Zak Peric

Art Direction/Motion Graphics/Design Genetalist, Freelance

United Kingdom

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Shelyse Richard

Graphic Artist, Storybrush Studios

Canada

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Oscar Cauda

Illustrator, Heygraphic

Italy

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Mujtaba Ali

Stills Photographer and videographer, freelance

United Arab Emirates

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Creative Nancy

United Kingdom

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Transparent Photo

United Kingdom

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MKTG

United Kingdom

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Pete Case

Chief Creative Officer, Ogilvy South Africa

South Africa

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JHP Design

United Kingdom

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Darrell Nelson

Global Head of Content & Culture, Havas

Japan

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Miley Jacobs

Programme Manager, Conferences series

United States

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Trout + Taylor

Canada

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