. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Michael GIlmour

Freelance Graphic Designer

United Kingdom

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Isaac Rentz

Director, Burning Reel

United Kingdom

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Cat Lecolley

Head of Beauty & Digital Content, Feelunique.com

United Kingdom

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Milena Cvetkovska

Video Producer/ Editor, peopleperhour.com

Serbia (Republic of)

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Nathan Connor

Junior Designer, Mediablaze Group

United Kingdom

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Hannah Thorn

Graphic Designer, Grain Creative

United Kingdom

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Nathalie Benarroch

Creative Director, yourinfluentialagency.com

Canada

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Pedro Ferreira

Executive creative director, VMLY&R Lisbon

Portugal

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Naval Paradkar

Sr. Art Director, TMH

United Arab Emirates

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Adam Shaw

Freelance lifestyle photographer

United Kingdom

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Datch Datchens

Senior Creative Copywriter, Datch Datchens Creative Ltd

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Artbees

United Kingdom

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Lucy

Graphic Designer, Chelsea Football

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Head of Brand & Creative, TikTok

United Kingdom

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Carl Palmer

Picture Editor, Freelance

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Rickie Marsden

ECD, 3rdspace

Australia

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Ben Smiles

Senior Copywriter, Freelance

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Phil Hawkins

Director

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Grand Visual

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Aziza Boughanmi

Illustrator, Pattern designer, Graphic Designer

Tunisia

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