. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

Victor Garay

Mograph designer, Freelance

Chile

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Terminal Loudpictures

Italy

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TwoGuys Creative

United Kingdom

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David Rincon-Jimenez

Content creator, David RJ

United Kingdom

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Brand New Day Asia

Thailand

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David Angkawijaya

Retoucher, David Angkawijaya Detailed Imaging

Indonesia

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Gemma Redgrave

Marketing Director, AKQA

United Kingdom

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Radu Timofte

Publishing Creative Director

Romania

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Raphaelle Montefiore

Web Designer

United Kingdom

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Lee Adams

Art Director

United Kingdom

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Youssef

User Experience (UX) Designer

United Kingdom

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Story Worldwide

United Kingdom

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Valeria Ledesma

Graphic Designer, Míster Anderson

Argentina

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Alexandra Stan

Graphic & Editorial Designer

United Kingdom

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Antoinette Mallon

Photography Intern, Ralph and Russo

United Kingdom

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Robyn Glendinning

Graphic Designer, Freelance

United Kingdom

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Claus Mollebro

Creative Director / concept developer

Denmark

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Samantha Knight

Designer, Initials Worldwide

United Kingdom

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Jorge Diego Etienne

Designer-In-Chief, Jorge Diego Etienne - Industrial Design

Mexico

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Dominic Elsey

Motion Graphics Designer

United Kingdom

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