. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Navorsky Design Studio

Brazil

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Scott Randall

Lead Designer, Irata International

United Kingdom

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Tom Lewis

Creative Content Director, AKA

United Kingdom

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Liza

Brand and Graphic Designer

United Kingdom

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Pentasia Europe

Malta

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Owen Griffiths

Sound Designer / Audio Consultant

United Kingdom

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Kier Willetts

illustrator / Designer

United Kingdom

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Vasco Rodrigues

Composer, Zentzua

Portugal

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PNC Solutions

United States

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Jon Chapman

Executive Creative Director, Havas Lynx

United Kingdom

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Amy Bushill

Creative, ASOS plc

United Kingdom

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Rowdy Studio

United Kingdom

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xeroproject

United States

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Mirt company

Ukraine

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Shawn Stanton

Illustrator

United States

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Oliver Timkovski

graphic designer, freelancer

Macedonia

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Thellius

Art Director, House of T

United Kingdom

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Rob Farren

Creative Director, FCB London

United Kingdom

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Azharul Houqe

Graphic Designer

United Kingdom

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Jeremy Harvey

Creative

United Kingdom

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