. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

The Hackney Creative Collective

United Kingdom

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Myke Hamilton

Marketing Professional

United Kingdom

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Samantha Day

Head Retoucher, French Connection

United Kingdom

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Jamie Smith

2D Animator, non existant

United Kingdom

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Lukasz Foycik

Retoucher, creative retoucher

United Kingdom

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Rowena Leanne

Creative lead

United Kingdom

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MullenLowe London

United Kingdom

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Sylwia

Freelance Graphic Designer

United Kingdom

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Elf

United States

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The Stars Group

United Kingdom

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Andrew Savill

Graphic Designer, savilldotnet

United Kingdom

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Ilaria Ponticelli

Layout Supervisor, Blinkink

United Kingdom

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Robert Coles

Design Manager, IDEA Inc.

United Kingdom

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Jim Seath

Creative Director, White Rabbit Budapest

Hungary

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iMediavan

United Kingdom

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Liron Weissman

Photographer & Graphic Designer

United Kingdom

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Marija

Designer

United Kingdom

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Tudor Papazoglu

UI/UX Designer, Bitdefender

Romania

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Axis Animation

United Kingdom

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Éva Szentgyörgyi

Freelance Fashion Illustrator

United Kingdom

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