. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

Gravity Global

United Kingdom

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Valerii Sendetskyi

Team Lead, Pixela Lab

Poland

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Ahmad Rifa'i

Creative Retoucher, Freelancer

Indonesia

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Bobby Hebdige

Illustrator

United Kingdom

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Thomas Canton

Senior Video Editor, Contiki

United Kingdom

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Joseph Tara

Art Director

Nigeria

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John Treacy

ECD, Proximity London

United Kingdom

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Alister Toma Vancouver

CEO, Reality PR

Canada

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SHI Art

Illustrator

Portugal

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Nathan McDonald

Designer, freelance

United Kingdom

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Roberto Aguilar

Motion Designer, We Are Tilt

United Kingdom

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Carolina Wetterstad

Costume Designer

United Kingdom

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Luis Carvalho

cinematic artist

Portugal

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Yasmin Willis

Lead Designer, Monkeysource

United Kingdom

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Sompat Trisadikun

Chief Creative Officer, The Leo Burnett Group Thailand

Thailand

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Fabio Scaglione

Motion Graphic Designer, Freelance

United Kingdom

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Antonio José Ordonez

Digital Illustrator and animator 2d

Spain

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Manu Diez

Executive Creative director, Vmlyr

Spain

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Sara Julia Campbell

Digital Book Illustrator, Sajuca Art

United Kingdom

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Nishit Vyas

Sr. Lead Artist, Aristocrat Gaming

India

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