. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Widmarck Jesse

Creative Director, Flyjabuti

Brazil

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Collaborate Agency

United Kingdom

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180 Amsterdam

Netherlands

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Louise Organ

Art Director, VCCP

United Kingdom

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Deepak Kumar

Video Editor and Photographer, freelancer

India

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Renée Sara Joppe

Photographer, LabVanSaar + R-TIME Collective

Netherlands

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Jake Hart

Sound Designer, Free Lance

United Kingdom

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Monika Nowakowska

Graphic Designer, Jash

United Kingdom

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Drieelle (3L Entertainment)

Netherlands

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Dexter Meenh

UX Lead, FINDMYPAST, DC THOMSON

United Kingdom

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Ruben Monteiro

Motion Graphics Designer & Video Editor, Freelancer

Portugal

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Lita Rebello

Art Director, Torrada Criativa

Brazil

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Martina Matusova

Graphic Designer, Flash Flooring

United Kingdom

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Robert

Artist and Designer, Freelancing

Turkmenistan

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ELSE London

United Kingdom

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Stuart Fowle

Illustrator, Freelance

United Kingdom

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Linda Cuevas

Pop Artist, LCB Arts

United States

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Mikka Pineda

Visual / Motion / UI/UX Designer, Freelance

United States

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Natalia S

Graphic Designer, Freelance

United Kingdom

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Kyla Warfield

Founder / Creative Director, House of Helga

United States

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