. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Hannah Williams

Graphic Designer, Freelance

United Kingdom

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Marie-Emilie Leriche

Fashion Art Director - Stylist, M.E - Artcollab.withme (freelance)

United Kingdom

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George Galbraith

Graphic Designer

United Kingdom

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Reuben

Freelance Graphic Designer

United Kingdom

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Nania Constantinescu

UI designer

Romania

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Lewis Collins

Videographer

United Kingdom

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Projection Artworks

United Kingdom

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Matija Vujovic

Creative Director, Matbold

Czech Republic

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Pertochris

Rest of World

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Raphael Taira

Creative Director, Google

Brazil

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Iconoclast

United Kingdom

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Simon Dixon

Co-Founder, DixonBaxi

United Kingdom

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Rosana Fortes

Ekin Lead, Nike

Brazil

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Gloria Lai

Graphic Designer

United Kingdom

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Sian Oliver

Studio Assistant, park royal studio London

United Kingdom

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Shoumuos Haider

Illustrator & graphic designer, sunzdid

United Kingdom

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Ashleigh Barker-Hughes

Musician and Artist, Ashleigh J

United Kingdom

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Laura Somers

Graphic Designer / Founder, Somers Creative

United Kingdom

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Antonino Panno

Designer

Italy

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Industrial Designer

Italy

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