. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Arti Patel

Retoucher

United Kingdom

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Creative Orchestra

United Kingdom

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Tony

Copywriter

United Kingdom

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John

Architectural Designer

United Kingdom

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Belinda Hawkins

Post Production Producer

United Kingdom

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Chris

Designer, freelance

United Kingdom

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Junior

Designer, SquigglyShot

United Kingdom

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Michael

Director, Dark Window Media

Ireland

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Jon

Marketing Manager

United Kingdom

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James

Fashion Sales and Marketing

United Kingdom

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Pearson PLC

United Kingdom

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Kuba

Graphic Designer, Web Designer, Publishing/Print Designer, Unreal City Audio

United Kingdom

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Elena Palia

Photo Retoucher, Freelance

Germany

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Gianfranco

Creative Director / Designer, gianfrancofagotto.name

United Kingdom

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Lydia Scheuermann

junior Graphic Designer

United Kingdom

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PIM

Bahrain

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Audrey Vincent

Illustrator, Fashion Editor & Sustainable Fashion Curator

United Kingdom

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Marcus Wittleton

Graphic Designer

United Kingdom

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Esther Lau

Designer

United Kingdom

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Tomas Ivaskevicius

Design expert

United Kingdom

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