. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Roxas Shee

Designer

United Kingdom

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The Masons

Photographer, The Masons

United Kingdom

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Nick Seaton

Photographer - Filmmaker, Freelance

United Kingdom

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TRUST

United States

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Sasa Mihajlovic

Retoucher

Serbia (Republic of)

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William Humphries

Snr Brand Entertainment Manager, Unilever

United Kingdom

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Aimee Cox

Copywriter

United Kingdom

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Retoucher - Diego Angarita

Retoucher | Key art designer | Finisher | Creative, www.FreelanceRetoucher.com

United Kingdom

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Eye-D Creative

United Kingdom

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Blackpig Creative Design

United Kingdom

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Michael Solaymantash

Product Designer, The Senator Group

United Kingdom

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Paul Woznica

Director / Motion & Graphic Designer

France

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Ivelin Vlaykov

User Experience Design (IxD/UI), Xpower

Bulgaria

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Silverander Communications, Inc.

United States

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Sean Thomas

Creative Director, jones knowles ritchie

United Kingdom

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Robert Sampays

Freelance Designer, RobertSampays Design

United Kingdom

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Filip Frąckowski

Graphic Designer, 7365.pl

Poland

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Sarah Adair

Front of House Staff, wagamama

United Kingdom

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Noémi Varga

Graphic Designer, Illustrator

Hungary

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Louie

Senior Designer, Charlton Athletic Football Club

United Kingdom

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