. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Daniele Palaia

Art Director

Italy

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Zivile Gudaitiene

Web and graphic designer

United Kingdom

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Simon Lloyd Fish

Menswear designer, Simon Lloyd Fish

United Kingdom

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Andy Jones

creative, freelance

United Kingdom

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Daniel

Professor

Brazil

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Pete Ioulianou

Associate Creative Director, BBH London

United Kingdom

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SIGNATURES

India

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Séamus Begley

Founder and CEO, The Studio of Possible

United Kingdom

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Adina Alexandra Cioceanu

Creative Copywriter, Innocean Worldwide UK

United Kingdom

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Colin Newall

Art Director & Designer

United Kingdom

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Inês Soares

Head of Design, TechHouse Communications LTD.

United Kingdom

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Lawrence Ho Pak Kiu

Senior Executive Producer, Instant Replay Productions Pte Ltd

Singapore

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Jade Carter

Senior Creative, Medik8

United Kingdom

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Oscar Dove

Head of Post Production, Smashed Apple

United Kingdom

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Antonio De Simone

Designer, desimone design

United Kingdom

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Paul Clarkin

Multimedia UX Designer, Freelance

Australia

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Lulu Skantze

Editorial Director, Storytime Magazine

United Kingdom

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Rebecca Louise

Junior Graphic Designer, Thinkbdw

United Kingdom

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Sarah Tsang

Photographer, Celluloid Moments

United Kingdom

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Janet Webb

Graphic Designer

United Kingdom

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