. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Sarah Wharton

Content Director, Copy Lead, Strategist, Freelance

United Kingdom

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Ling Wei Cheng

Head of Branding & Creative, AirAsia BIG

Malaysia

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William Meerholz

Creative Director, BNRY

South Africa

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Keisuke Terashima

Art Directot / Motion Graphics Designer, PARTY

Japan

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Michael Long

Graphic Designer, Freelance

United Kingdom

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Kate Prime

Freelance Illustrator, Freelance

United Kingdom

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Karla Smith

Graphic Designer, Apricot Clothing

United Kingdom

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Maroine Kohail

Producer/ Director, Nexturn

Morocco

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Angela Kayton

Head of Creative, Global

United Kingdom

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Rebecca Rosen

Frelance Creative Director/Strategist, Umbo CV

United States

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Albert Ellison

Motion Graphics Designer

United Kingdom

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Artemis Nikolopoulou

Graphic Designer

United Kingdom

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Arik Boas Animation

Israel

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Marika Perätalo

Creative Director, Brand & Packaging Designer, Hotpopkorn Ltd

Finland

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SuperBlimp

United Kingdom

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Helene Trailin

Creative Director, HT STUDIO

United Kingdom

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Yuan Zhuang

Graphic Designer, Freelancing

United Kingdom

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Russell

Graphic Designer, Looking for work

United Kingdom

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Atilla

Integrated Creative Design

United Kingdom

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Keith J. Burton

mousedept . co . uk

United Kingdom

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