. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

See full profile details

Following

Chris Eayres

Freelance Designer

United Kingdom

Connect

View profile
James Isaacs

Creative Director, Black Finch Design Limited

United Kingdom

Connect

View profile
Sandeep Singh

Junior Designer

United Kingdom

Connect

View profile
Levente Tóth

Graphic Designer, freelancer

United Kingdom

Connect

View profile
Matt Batten

Executive Creative Director, Five by Five

Australia

Connect

View profile
Alejandro Artesero

Illustrator

United Kingdom

Connect

View profile
Matt Boak

Graphic Designer and Illustrator, mattboak.co.uk

United Kingdom

Connect

View profile
Tom Richards

Chief Creative Officer, Havas Lynx

United Kingdom

Connect

View profile
2

Richard Wadey

Photographer

United Kingdom

Connect

View profile
Priyanka Shah

Freelance Designer, Tigerprint

United Kingdom

Connect

View profile
COOK

United Kingdom

Follow

View profile
Lyon Visuals

United States

Follow

View profile
Hristijan Dimitrov

3D Artist, Freelancer

Bulgaria

Connect

View profile
Giorgio Gremigni

CREATIVE VIDEO EDITOR | VISUAL ARTIST, The Butchers production

United Kingdom

Connect

View profile
The Joneses

South Africa

Follow

View profile
Andrew Nangpi

Graphic Designer, The Outside Collective

United Kingdom

Connect

View profile
The London Film School

United Kingdom

Follow

View profile
Sanya Sagar

Creative Producer, Freelance

United Kingdom

Connect

View profile
Rafael Nadai

Senior Designer, UOL - Universo Online

Brazil

Connect

View profile
Radovan Hlavcak

Creative Lead and Project Manager, Perfect Pint

United Kingdom

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.