. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Ground Control

United Kingdom

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Nice Biscuits

United Kingdom

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Rachel James

Creative Director, Rachel JAMES

United Kingdom

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André Harris, Jr.

Creative and Design Director, André Harris, Jr.

United Kingdom

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Wallboss Ltd

United Kingdom

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Red Bull GmbH

Austria

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Kameron Halil

Graphic Designer, Savills

United Kingdom

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Liam Morris

Graphics Designer, BT Sports

United Kingdom

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Sophie Verney

Graphic Designer

United Kingdom

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Martin Chiles

Creative Director, Friend Studio

United Kingdom

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Platige Image

Poland

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Blair Barnette

Creative director, LoftyFilms

United Kingdom

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John Newbold

Co-founder, 383

United Kingdom

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Like Digital

United Kingdom

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Orikami Lab

United Arab Emirates

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Vilius Musinskas

Graphic Designer

United Kingdom

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Howard Jess Mijares II

Digital Creative Director, UX Designer, Strategist

United Kingdom

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Daniel Moutia

Senior Designer, PLAYTECH

United Kingdom

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Ottilie Baker - Lazy Otter Designs

Graphic Designer, Gloucestershire Hospitals NHS Foundation Trust

United Kingdom

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Gary Reedman

Graphic Designer

United Kingdom

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