. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Ilion Ltd

United Kingdom

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Tait

United Kingdom

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Gun

Traveler / a Curious fellow

Korea, Republic of

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Krajcer, Simon

Copywriter

United Kingdom

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New Era Cap Co. LTD

United Kingdom

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The BIO Agency

United Kingdom

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People of Print

United Kingdom

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Federica Sanchi

Graphic Designer, Printerpix

United Kingdom

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Nailah Alam

VR UXUI Design Dev, Freelance

United Kingdom

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M Crisostomo

Illustrator

United Kingdom

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Mário Rodrigues

Senior Product Designer

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Arena Illustration

United Kingdom

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Alessandro Gencarelli

Motion Graphics Designer, The Bionic Group

United Kingdom

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Cristian Castellon

Creative Designer, Cristiancastellon.com

United Kingdom

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Guilherme Costa

Copywriter and Creative Director, bySharp

Portugal

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1HQ Brand Agency

United Kingdom

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Nick Shand

Photographer/Retoucher, Freelance

United Kingdom

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Gosia Krolikowska

Packaging & Graphic Designer, freelancer

Poland

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Frankie Cooksey

Digital Marketing and Social Media

United Kingdom

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Alex Ledger

Freelance Concept Artist, Freelance

United Kingdom

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