. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

Kiev Design Online Studio

Ukraine

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Jorge Chaves

Creative Retoucher, Freelance

Canada

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Naomi Gibson

Graphic Designer, freelancer

United Kingdom

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Sam

Creative

United Kingdom

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Joseph Adjei

Creative

United Kingdom

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LR

Photographer

United Kingdom

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Martin Jessup

Illustrator/visualisr, Paper and Pixel Creative

United Kingdom

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Joe Swift

Photographer

United Kingdom

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Saleem Rabadi

Digital Marketing Manager, Vastech

Jordan

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La Ronica Adeleke

Project Operations Coordinator/Manager, Google

United Kingdom

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TSOWC

United Kingdom

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Will Naish

Graphic Designer

United Kingdom

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Shihui Yang

Seeking for a full-time job

United Kingdom

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Sibel Yildizel

Graphic Designer, Mrsite

United Kingdom

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Alex Barron

Graphic Designer, Alex Creative

United Kingdom

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Philip Ovens

Freelance Creative 3D Designer

United Kingdom

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Trevelyan Pictures

United Kingdom

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Chris Rocks

Digital Creative, Tartanpimpernel

United Kingdom

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Mikell Fine Iles

Design Director, Bloomberg LP

United States

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Jake Irvine

Product Designer, Unemployed

United Kingdom

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