. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Olamide Owolabi

freelance photographer, NTK Visuals

Turkey

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RSA Films

United Kingdom

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Chris Clarke

Chief Creative Officer, International, DigitasLBi

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Bate Brand

United Kingdom

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Le-Antonio Nelson

Web designer, Code Media

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Craft

United Kingdom

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Stuart McAdam

Digital Designer

United Kingdom

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Anne-Steffie Mallard

Strategist/Planner, & part time dairy farmer

United Kingdom

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Gareth Luxton

Illustrator

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MTV UK

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Sarah Kersten

Freelance Graphic Designer, MOO

United Kingdom

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Ibrahim Majid

Producer & Director, Golden Century

United Kingdom

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Ismael Vicente

Motion Graphics - Postproduction - 3D, Kinguin

Poland

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Crystal Madrid

Voiceover Artist, upwork

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Paul West

Graphic Designer, SouthEastWest design

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Clare Trelawny-Gower

Freelance Copywriter, Freelance

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Alex Rose

Creative Director, AKQA

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Michael A. Santee

Senior Pattern & Graphic Designer, Oilily World

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Nicola

Designer, Gezeli Projects

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Kinetic Underground inc

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