. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Natalia Seczkowska

Graphic Designer, Co-founder, GNA Sign Makers Oxford

United Kingdom

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James

Lead Designer, Edelman

United Kingdom

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Radim Bacik

Art Director, CEO, rendeo

Czech Republic

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Thilanka Perera

Freelancer

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Voytek Ketz

Photo Editor

United Kingdom

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Thaksilal Kahawatte

Assistant Producer

United Kingdom

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Fiona McCallion

DTP Operator

United Kingdom

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Eduardo

Creative Director

Argentina

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Irdan Iskandar

Part time staff, Genji - Whole Food Market (High Street Kensington)

United Kingdom

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Simon Hilton

CG

United Kingdom

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Natalie Tkachuk

Photographer, Natalie Tkachuk Photography

United Kingdom

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Annelise Francis

Graphic Designer

United Kingdom

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Amanda Dredge

Digital Designer

United Kingdom

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Constantinos Neophytou

Industrial Designer

United Kingdom

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Fabricio

Interactive Designer, UX Visual Designer, freelancer

United Kingdom

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Joe

Graphic Designer

United Kingdom

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Matt

Creative Director / Graphic Designer / Illustrator, Uberkraaft

United Kingdom

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PALADE

Senior Creative Designer

Romania

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Richard Debenham

Senior Designer

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Chezella Maclean

Creative

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