. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Carlla Moura

Graphic Designer, Freelance

Brazil

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CANADA London

United Kingdom

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Amplify Marketing Agency Dubai

United Arab Emirates

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Melanie Simpson

Junior Retoucher, MATCHESFAS

United Kingdom

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Naile Muslu

Graphic Designer/Art Director, freelancer

United Kingdom

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Amandine Gueylard

Lead creative, Muddy Puddles

United Kingdom

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Hayden Hillier-Smith

Videographer, HillerSmith

United Kingdom

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Clara Francabandiera

Visual Storyteller & Social Media editor, Noverde

Brazil

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Jake Horwood

Director, Red Crow Video Production

United Kingdom

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Jodie Maggio

photographer / retoucher, The Art of Light

United Kingdom

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Federica Losurdo

Graphic Designer, Quiris Media

United Kingdom

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Elisa De fazio

Freelance Motion Graphic Designer, 2d animator, editor, Freelance

Italy

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Nicole Lots

Freelance Shoe designer, Lots of Design / Cruyff / Bikkembergs / Karhu / a Perfect Jane

Netherlands

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Amica Live

United Kingdom

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Ryan Downie

Designer, Self Employed

United Kingdom

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Jen Lee

Graphics Designer, Freelance

United Kingdom

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Monica Subirana Martínez

Product designer Engineer, Fungilab

Italy

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Chad Zimmerman

Product Designer

United Kingdom

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SuckUK

United Kingdom

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Brigita Naulickaite

Job seeker at Prop and Model maker/sculptor

United Kingdom

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