. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Makrand Meshram

Associate Creative Director, Idea Tree

United Arab Emirates

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Primark

United Kingdom

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The School of Life

United Kingdom

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Hugo Elespuru

Senior Copywriter, Fahrenheit DDB

Peru

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Coldbrew Creative

United States

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CapeRock

Netherlands

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Sinelab

United Kingdom

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Kelly Bayett

Creative Director, Barking Owl

United States

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Richard Wood

Creative Director, Cheddar Creative

United Kingdom

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Dominique Baron-Bonarjee

Illustrator, digital designer, Freelance

United Kingdom

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Peter

Creative Director, Yumboxdesign

United Kingdom

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Martin

VFX Artist/ Maya Generalist

United Kingdom

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Peter Fox

Photographer

United Kingdom

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Szp Louca Szpytko

Office Assistant

United Kingdom

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Ge Song

Graphic Designer

United Kingdom

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Karolina Skoniecka

Graphic Designer

United Kingdom

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Asa Amble

Graphic Designer

United Kingdom

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Marina Gerosa

Illustrator

Saudi Arabia

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Gazelli Cosmetics

United Kingdom

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Zhe Wang

Digital Designer

United Kingdom

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