. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Sean

Graphic Designer, Sean Wytchard Design (self employed)

United Kingdom

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Arther Bats

Illustrator

United Kingdom

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Nilesh Parmar

Studio Manager, VCCP

United Kingdom

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Becky Maynes

Art Director

United Kingdom

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Visual/Digital Designer, Freelancer

United Kingdom

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Changbae SEO

Fashion Graphic Designer

United Kingdom

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Gianni Favaretto

Interface (UI) Designer

Italy

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Project Manager

United Kingdom

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Packaging Designer

United States

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Senior Artworker, Haygarth

United Kingdom

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Nice and Serious

United Kingdom

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Richard

Creative Director, omega3design

United Kingdom

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Online Operations Manager/Lead Digital Designer, Saltrock Surfwear

United Kingdom

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Head of Design, Wordplay Magazine

United Kingdom

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copywriter, Secretsales.com

United Kingdom

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United Kingdom

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Illustrator

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Creative Artworker

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CG Modeller

Italy

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Tutor & Industry mentor, Stephen Jones

United Kingdom

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