. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Liam

Freelance motion designer, Liam Lowery Creative ltd

United Kingdom

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G3 CREATIVE

Creative Director, G3 Creative

United Kingdom

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Marcos Cline-Márquez

Founder, Altered.LA

United States

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Chad Warner

Executive Creative Director, McCann London

United Kingdom

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David Lee

Creative Director

United Kingdom

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Evelyn Leo

Makeup artist & Special Effects Makeup Artist, Cineburo

Mexico

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Jorge Navarrete

Animator / 3D artist, Snowborn Games AB

Sweden

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David Dominguez

3D / 2D Artist - Designer, freelancer

Colombia

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Antoine Cattin

Hard Surface and Props Artist, Freelance

Switzerland

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Doug Johnson

Freelance Motion Designer

United Kingdom

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James Mildenhall

Freelance Motion designer

United Kingdom

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Tom Paddon

Freelance Motion Designer, Tom Paddon Motion

United Kingdom

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Matt Banyard

Freelance Motion Designer

United Kingdom

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Colm Connaughton

Freelance Motion Designer

United Kingdom

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Katherine Murray-Clark

Digital Designer and Freelance Motion Designer

United Kingdom

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Chloe Collewet

Freelance Motion Designer

United Kingdom

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Miro Innovation

Argentina

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Luciano Machi

Film Director, The RealRealM

Argentina

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Wayne

3D Motion Graphics Designer, OSUUSTUDIOS LTD

United Kingdom

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Angela Driver

Interior Designer

United Kingdom

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