. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Bolter Design

United Kingdom

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Saliha Mimaroğlu

Graphic Designer / Illustrator / 2D Animator, Remote Freelancer

Turkey

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Luca A.

Sound Designer, Weg Music

Germany

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Robert Du Toit

Creative Director, Circle Branding by Design

South Africa

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Gustavo Rangel

3D Artist, Freelancer

Brazil

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Shreya Ts

Communication Designer

India

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Javier Palma

Founder / CEO, Jahlcob

Mexico

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Matt Edwards

CEO, WCRS

United Kingdom

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Antonio Castillo

CEO, CASTILLO

Mexico

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Tracey Shirtcliff

Founder / CEO, The Virtu Group

United Kingdom

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Dez Derry

CEO, mmadigital

United Kingdom

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Hugo Rodrigues

Chairman of McCann Worldgroup, WMcCann, Craft Brasil and Aldeiah

Brazil

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Stephen Maher

CEO, MBA

United Kingdom

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Carolina Pinheiro

CEO, Inbrax

Chile

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Jason Foo

Chairman & CEO, BBD Perfect Storm

United Kingdom

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Sandra Medrano

Illustration and Art direction teacher, UNIAT

Mexico

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Rebecca De Fiore

Degree

Italy

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Madiha Sheikh

Textile Designer

Pakistan

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Becky Maitland

surgace pattern designer, textile designer, print desigher, Wallpapered

United Kingdom

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James Birks

Digital Illustrator, James Birks Ltd

United Kingdom

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