. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Nanni Gabriela

Visual Designer

Germany

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Alina Suleimanova

Digital Marketing Manager, BBDO Berlin

Germany

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Mark Andree

Managing Director, BBDO Berlin

Germany

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Ana Conrado

Art Director, INNOCEAN Berlin

Germany

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Anna Berlin

Senior AD

Germany

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Martim Braz

Copywriter, AKQA Berlin

Germany

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Pascal Volz

Managing Director, Pascal Volz Marketing, Data & AI Consultancy

Germany

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Zachary Gould

Music Supervisor, 86Tales

Germany

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Jules Esick

Photographer

Germany

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Michael Schachtner

Chief Creative Officer, Dentsu Creative

Germany

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Simona Suman

Chief Creative Officer, VML

Germany

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Maria MacDonald

Designer

Germany

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Michael Kliehm

Digital Creative Director, E.ON

Germany

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Mark Wachholz

AI Filmmaker & Storyteller

Germany

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Johannes Stahl

Freelancer, stahldsgn

Germany

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Ali AtashAfrooz

Turkey

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Igor Krasik

Motion Graphics Designer

Germany

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Marjorieth Sanmartin

ECD, HeimatTBWA\Germany

Germany

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Helen Bellringer

Associate Creative Director, Imaginatio

United Kingdom

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Fabio Vazquez

filmmaker / visual strategist, desire studios

United Kingdom

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