. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Paul Whitton

Graphic Designer, Morphic Studio

United Kingdom

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Pavel Mamichev

3D Artist, PAVEL MAMICHEV LTD

United Kingdom

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Julian Cooke

3D generalist, lumbre.tv

United Kingdom

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Nunzio Bitetti

3D Generalist / Environment TD, ILM

United Kingdom

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John Vagabond

Experiential Creative Director

United Kingdom

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Itamar Aloni

Nuke and After Effects Compositing Artist, Freelance

United Kingdom

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Jesse Baber

CG

United Kingdom

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Andy Mulligan

Layout Artist

United Kingdom

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Brett Lewis

3D Artist, Eye Scream Animation Ltd

United Kingdom

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Arthur Flotski

Freelance Motion Graphic Designer, ArtFilm

United Kingdom

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Scott McNealy

Photographer

United Kingdom

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Josephine Gray

Headshots & Brand Photographer Expert, Josephine Gray Photography

Australia

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Simon Songhurst

Photographer / Director

United Kingdom

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Matthew Stevens

Photographer, Matthew Stevens Photography

United Kingdom

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Zhan Yovanov

Photographer

United Kingdom

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Tamibe Bourdanne

Photographer, Freelance

United Kingdom

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Xavier Reyes

Photographer & Videographer, House Of XJ

United Kingdom

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Giuseppe Torre

Photographer, Giuseppe Torre Photography

United Kingdom

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Igor Tanko

Photographers Assistant, BDC

United Kingdom

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Fabio Barros

Associate Creative Director, R/GA New York

United States

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