. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Presto Fox

United Kingdom

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Onalytica

United Kingdom

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Riccardo Pagani

Creative Director / Art Director, Freelance

Italy

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Natalia Iriarte

Global Creative Art Director, DDB

Spain

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Daphne Martinou

Senior Copywriter, Ogilvy Greece

Greece

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Irene Kalesi

Copywriter/ Curator, -

Greece

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Christina Makentoudi

Web Designer, Freelancer

Greece

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Steve Krikris

Film Director, self

Greece

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Szilvia Fekete

Graphic Designer, ItsOnlyPaper4Print

United Kingdom

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Ligia Meirelles Freixo

Freelance Photographer, Ligia Freixo Photography

Brazil

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Silas Tatham

Photographer/Videographer

United Kingdom

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Lucy Butka

Social Copywriter, Energy BBDO

United States

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Lucy Radtke

Offline Editor

United States

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Batsi Zesaguli

Audio Engineer, FCB Chicago

United States

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Jon Reynolds

Social Media Manager, Gold Eagle Co.

United States

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Julene Allen

Creative Director/Writer, Womenforaction.org

United States

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Andrew Swinand

CEO, Publicis

United States

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Flynn Drew

Director / Cinematographer, Energy BBDO

United States

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Rosa Roy

Group Account Director, PACO Collective

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Lucia Vaughan

Senior Designer, Agenda

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