. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Following

Alberto Mangiapane

FILMMAKER/DIRECTOR

Italy

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Elisa Bavieri

Grafico, Pupilla design

Italy

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Diego Spadaro

Motion Graphic Designer, Cineseries S.r.l. Firenze

Italy

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Richard Warner

Graphic Designer

United Kingdom

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Iuilla Tomskikh

Storyboard Artist

Russia

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Alexey Khanykov

Web Developer, Adores Agency

Russia

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Vladislav Enshin

Graphic Designer, Microstocks

Russia

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Bruno Perrier

Digital Designer / Art Director - Available

United Kingdom

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Maurilio Dias

Digital Designer, Freelancer

United Kingdom

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Victor Baeza

UX UI Digital Designer, Surface Marketing Technologies

United Kingdom

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Piotr Zebrowski

Digital Design/Development

United Kingdom

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Natalia López McDougall

Senior digital designer

United Kingdom

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Luisa Roth

Illustrator, Study Soup

Spain

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Sara Mengual

2D Animator and Illustrator, hellomengual

Spain

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Shannon Flood

Senior Creative Producer, Fiat Growth

United States

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Matt Cresswell

Video Editor, Freelance

United Kingdom

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Karl O'Nwere

Video Editor

United Kingdom

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Eden Sharrad

Video Editor, Horses Mouth Media

United Kingdom

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Gosia Kalinowska

freelance creative designer, Look Here Studio

United Kingdom

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Rob Barrett

Graphic Designer & Illustrator, Nice Hot Cuppa (Freelance)

United Kingdom

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